Last month, the delivery provider said it had added or expanded its partnerships with Sprouts Farmers Market, Giant Eagle, Weis Markets and The Raleys Companies. That includes curated product collections, placement atop category sections and top product search placement.ĭoorDash, which began in 2013, has been steadily growing its focus on non-restaurant delivery in recent years. More than 50% of orders generated from those ads come from new customers, DoorDash said.ĭoorDash ads can also now be accessed through third-party platforms Pacvue, an enterprise software solution, and Flywheel, billed as a “white-glove, full-service digital commerce agency.”ĬPG brands can activate banners, promotions and sponsored products ads to be seen across DoorDash’s platform, the company said. Boulevard beginning in late June.The new self-serve platform allows CPGs to activate, manage and measure their sponsored product ads on DoorDash. “We are kindred spirits partnering with Chick-fil-A restaurants to demonstrate a smart, sensible approach to delivery that continues a tradition of surprising and delighting guests.”Īfter initial testing at Chick-fil-A 6th & Congress, Chick-fil-A and Refraction AI plan to continue exploring autonomous delivery in Austin at the Chick-fil-A restaurant on Martin Luther King Jr. “We are thrilled about working with Chick-fil-A, an organization that is admired and respected as much for its commitment to the communities it serves, as it is for the innovation and quality of its business,” said CEO Luke Schneider. Looking for a way to realize the benefits of self-driving technology today, co-founders Matt Johnson-Roberson and Ram Vasudevan set their sights on last-mile delivery. Refraction AI develops and operates last-mile, autonomous robot delivery systems for restaurant, grocery and retail customers. “The platform will allow us to provide fast, high-quality and cost-effective meal delivery within a mile radius of our restaurant all while helping to keep the community we serve environmentally clean and safe.” “Autonomous delivery using Refraction’s robots creates an exciting new opportunity to extend the Chick-fil-A experience to a growing number of delivery guests,” said Luke Steigmeyer, operator of Chick-fil-A 6th & Congress. The company claims it can complete last-mile deliveries with 90 percent lower carbon emissions and 80 percent less energy consumption while, critically, coming in at a fraction of the cost of conventional automotive deliveries. Refraction AI’s robot-as-a-service platform combines self-driving technology, tele-operations and delivery robots that travel in the margins of the road or bike lanes to avoid the speed, distance and regulatory constraints of being on the sidewalk, without the safety, technology and cost challenges of full-size autonomous vehicles. Through the partnership, a fleet of self-driving robots in downtown Austin are delivering within a mile of each location. As one of the primary restaurant trendsetters, Chick-fil-A is testing autonomous delivery with Refraction AI at two restaurants in Austin, Texas, is certainly headline-generating news.
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